Associations & Affinity Groups

Membership Has Its Benefits

For more than 50 years The Hartford has been providing innovative products, customized plans and world-class customer service to our association and affinity partners. We work closely with many associations in a variety of industries to help their members protect what is important to them.
Our strength is in our people. We are a team of dedicated marketing professionals, sales agents, underwriters, claims experts, and account managers who have the knowledge and experience to offer industry-leading solutions designed to drive program growth and participation.
Our Product Suite
AD&D plans pay benefits for disabling injuries or a lump-sum benefit for an accidental death due to a covered accident. Available features include structured loyalty plans that provide increasing coverage for long-standing participants. Since these plans are all guaranteed acceptance, members don’t need to provide medical evidence to qualify.
Disability plans help replace lost income if the insured is unable to work due to a covered sickness or injury. A variety of benefit durations, coverage amounts, and optional frill benefits are available to ensure each plan helps meet the unique needs of the sponsoring organization. These plans also include member-assistance programs designed to help get people back to a productive life.
Hospital Indemnity Insurance Plan provides cash benefits for each day a member is confined in a hospital for a covered accident or illness. Benefits can be paid directly to the covered member or to the healthcare facility, giving the covered person more control over where their payments are sent.
TRICARE supplement plans are designed to help active duty and retired military members and their families with coverage for out-of-pocket medical costs. For more information about TRICARE supplement plans, please contact your representative at The Hartford.
From compelling content to comprehensive design and distribution, we have what you need – and with our advanced technology, we can deliver it just how you need it. Whether it’s direct mail, social media, email, content marketing, or video, we have digital and print solutions to help ensure engaging, effective experiences that drive results.
Campaign Strategy – we will work with you to develop a tailored, comprehensive, omni-channel marketing plan.
Creative Services – our creative department will collaborate with you to design compelling direct mail or digital campaigns that show your program in the best light.
Direct Mail Production – as a high-volume mailer with decades of experience in this medium, we have established relationships with the USPS and a variety of vendors to ensure low production costs and postage rates.
Digital Tools – we have a variety of digital tools that enhance campaign effectiveness, including animated videos focused on education, cost calculators, and our interactive decision-support experience – MyTomorrow.®
Social Media – we can help you develop integrated content for all social media platforms, driving web traffic and boosting online enrollment. Our established social media presence provides an opportunity for our partners to share a variety of engaging content.
Content Marketing – content marketing has been proven to build consumer loyalty and engagement. We can provide you with a variety of content on topics like caring for aging parents, home improvement, safety, health and wellness, and new technology.
Research – our proprietary audience research capabilities provide you with access to targeted feedback for best reach and response.
Modeling and Analytics – highly analytical programs and effective data mining enable us to predict trends, identify purchasing patterns, and improve your ROI.
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All coverages and services may not be available for all businesses or in all states. For details on what coverages and services are available to you, contact your agent at The Hartford today.
This page outlines in general terms the coverages and services that may be afforded under a policy with The Hartford. All policies must be examined carefully to determine suitability for your needs.
The Hartford Financial Services Group, Inc., (NYSE: HIG) operates through its subsidiaries, including Hartford Life and Accident Insurance Company under the brand name, The Hartford®, and is headquartered at One Hartford Plaza, Hartford, CT 06155. For additional details, please read The Hartford’s legal notice at All benefits are subject to the terms and conditions of the policy. Policies underwritten by the underwriting company listed above detail exclusions, limitations, reduction of benefits and terms under which the policies may be continued in force or discontinued.